There are many, many ways to show customers that you appreciate their business and many of them don’t cost a dime. Here are but a few examples.

• Greeting customers by name
• Special promotions for regular customers
• Food – parties, receptions, snacks, etc.
• Send anniversary and birthday cards
• Acknowledging successes and life events
• VIP or loyalty cards
• Giveaways
• Contests
• Mentions (thanks, congrats, event recognition, etc.) in Social Media